Wednesday, March 3, 2010

Backstage Pass - Creative Process

I am going to post about my creative process today. It might give you a little background in how a design comes about - from initial thought to end product. Of course this is totally personal and just how *I* do it...hopefully there is no 'right' or 'wrong' way about how one would do this!
Let's take my recent 'Archie' invite as an example.

So to begin...first comes an idea. For me this might be sparked by a piece of, fabric, ad on tv, interior design in a magazine, children's clothing, book, a person, or general theme. This one was inspired by a baby jumpsuit.
I sketch up a concept (or a few if the juices are flowing!)
Scan or transfer that sketch into a digital format. 
Create various elements of a design ie. elephant. I tweaked this elephant a bit before I settled on one I liked the look of. Note the different feet! *UPDATE: I use Illustrator or Photoshop for the element designs. I then bring it all into InDesign which gives more flexibility with type & layout etc. 
Play with colours & fonts (enter time consuming part. I often pray a lot at this point!) Originally I had in my head it was going to be red, white & grey. It ended up looking  a little bland, so swapped it out for the sky blue. Much more friendly!
Tweak and print out for physical review
Save and smile!
Was this insightful? How do you do things different to this? 


  1. I love this post! It was great to see your process!

  2. Do you use a certain program to create your invites?
    Thanks for sharing!

  3. Beautiful!! What software do you use to put it all together? I am looking for softwares that allow me to create fun things for my kids birthdays!

  4. Love it - I too am trying to work out which software is best to use for this type of thing - thanks for sharing your inspiration process. Leanne

  5. Thought the elephant design looked familiar! Just a little bit like a jumpsuit I have hanging in the cupboard :-)

  6. This is great~ nice to see the thinking process that goes into a great party.



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